Maison Martin Margiela launches first fragrance

Despite being distributed by beauty giant L’Oréal and the fact that Margiela is no longer part of his eponymous fashion brand, Maison Martin Margiela is trying to stay true to its ‘no-label’ approach, naming its first scent, Untitled.

L’Oréal is also behind the fragrances of denim brand Diesel, which now owns Maison Martin Margiela. The Untitled launch has been long-awaited since the avant-garde fashion label has been in business for more than 20 years and is just now releasing its first scent.

Launched in Paris January 11, Untitled is a unisex fragrance – created by perfumer Daniela Andrier, the nose behind YSL’s Rive Gauche, Gucci Rush for men, and several Prada scents – that is described as “floral, woody, and very green" (including notes of fern) as well as “ambery and oriental."

The unisex element as well as the typical ‘blank canvas’ packaging contribute to the notion of a non-stereotypical scent that, according to a press release, “can be worn by anyone, anywhere."

廣告
本篇發表於 Martin Margiela 並標籤為 。將永久鏈結加入書籤。

發表迴響

在下方填入你的資料或按右方圖示以社群網站登入:

WordPress.com 標誌

您的留言將使用 WordPress.com 帳號。 登出 /  變更 )

Google+ photo

您的留言將使用 Google+ 帳號。 登出 /  變更 )

Twitter picture

您的留言將使用 Twitter 帳號。 登出 /  變更 )

Facebook照片

您的留言將使用 Facebook 帳號。 登出 /  變更 )

連結到 %s